Dwight Yoakam’s Bakersfield Biscuits and Products
(Country Western Singer with a line of food products)
• Developed twenty press releases and sent nationally through electronic database.
• Results: Received more than 30 follow-up requests for radio and TV interviews.
• Developed cooking instructions and recipes for product packages.
• Planned and executed a consumer and culinary student nation-wide recipe contest

Roth Käse USA Ltd.
(Specialty Cheese Company)
Food Insight is Roth Käse’s advertising and public relations agency.
• For the last 4 years, have developed and implemented all of Roth Käse’s advertising,
public relations/marketing tools and events.
• Developed and implemented 10-year anniversary event and press materials.
• 20-30 media placements realized annually.
• Oversaw 20 chef-developed recipes for signature products and managed photo shoots.
• Developed foodservice sell sheets with recipes and photos.
• Earned cover photo placements for Retail and Foodservice magazines.
• Set up appointments for deskside briefings.

White Jasmine
(Cookbook author, Huma Siddiqui, and her line of teas and spices)
Food Insight is White Jasmine’s public relations and marketing agency.
• Developed press kit and national news releases for consumer, retail and foodservice media.
• Developed company brochure to use in a direct mail program.
• Developed strategic relationships with key organizations such as International
Associatioin of Culinary Professionals.
• Placed on national public radio food show, and in foodservice and consumer magazines.

Renaissance Farm
(Producer of artisan food products—herb infused sea salts, oils, vinegars and pesto)
Food Insight is Renaissance Farm’s public relations and marketing agency.
• Developed press kit and national news releases for consumer, retail and foodservice media.
• Oversaw 4 chef-developed recipes, and managed photo shoots for these recipes.
• Developed consumer, retail and foodservice sell sheets with photos and recipes.
• Developed and executed a food editor tour with an artisan food emphasis.

Sage, the restaurant
(Fine dining restaurant)
Food Insight is Sage’s public relations and marketing agency.
• Developed national news releases for consumer and foodservice media.
• Developed and implemented the first cancer fundraising event for Sage -
raised over $7000.00
• Placed Chef Meek in Jan/Feb 2003 issue of Cooking Light magazine.
• Developed a press kit for consumer and foodservice editors.
• Public relations activities brought Sage to the attention of 10 magazines,
which one of whom named Sage as 1 of 10 businesses making a difference in central Iowa.
• Public relations activities have increased their business by 10% over the last year.

Heartland Fields
(National soyfoods manufacturer of ingredients and prepared foods)
Food Insight is the public relations and marketing agency for Heartland Fields.
• Developed foodservice sell sheets.
• Set up and managed photo shoots.
• Coordinated tradeshows and sponsorship opportunities.
• Worked with consumer and foodservice editors for editorial placements.
• Placed Heartland Fields in Stagnito’s New Product magazine, soy supplement “Soy Takes
Center Stage”- mailed to 37,000 retail and foodservice purchasing decision makers.
• Provided marketing support on sales calls to end-users.

Simply Truffles
(Chocolate truffles manufacturer)
• Developed databases for targets audiences.
• Developed a suite of press releases for consumer, retail and foodservice markets.
• Developed media kit including packaging of Simply Truffles.
• Resource and contact for all media requests.

Marketing Concepts
(Full service marketing agency)
• Developed press releases for state foodservice media.
• Developed databases for target foodservice audiences.

Soyafe
(Organic soy coffee alternative manufacturer)
• Developed marketing materials for retail and foodservice trade.


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